Client: Champs Sports
Agency: BBDO NY
Production Company: The Famous Group
Director: Jay Karas
Editor: Parker Wilson
This was a really fun project to work on. This was the landing video for a website that allowed users to spam their friends, family, frenemies, etc. with their wish list for the holidays in a way that people wouldn't hate! They simply chose the items that they wanted, inserted a picture of their face, and then chose from a group of "viral" videos to send out. Each began like one of the classic YouTube sensation archetypes (kitten video, basketball trick shot, cheerleading fail, etc.) and would suddenly be interrupted in the middle of the video with the users wish list.
There's a bunch more info about the project on The Famous Group's website here.